Identities

Whether it’s a logo update, a set of wordmarks to communicate product hierarchy, or a moniker for a third party endorsement, Tandem provides leadership, craftsmanship and service to solve your identity challenges. We also believe that one of the best ways to convey that brand identity is through a beautiful piece of print marketing. What’s that you say? Print is dead? We beg to differ. In a world that’s oversaturated with online communication, a unique print piece stands out above the rest. Digital presses keep getting better. Direct mail is viable and targeted. And many audiences prefer the printed word. Tandem draws on its studio and design pedigree for brilliant brand programs that leverage a wide range of tools for successful outcomes – whether you live in a digital or a print world.

Wordmark

Not every 'mark' demands an icon, symbol or image. Simple type treatments like this one can often be the best solution. 

Tech

Your company’s identities should complement its values, culture and products like these ones for Fresnel Software. The company is named after Louis Fresnel - Louis invented a lens that exponentially improved the distance a lighthouse could project its light – and its signature product, Vitruvi, drew its name from Rome’s first architect, Marcus Vitruvius.

Arcadius Capital Partners

Arcadia or Arcadius is a vision of nature, pastoral.

Preliminary Arcadius Capital Partners logo sketches Preliminary Arcadius Capital Partners logo sketches

Folders, Kits, Products

Make a prospect take notice with a professional print package - folders and product collateral. Amplify your logo, showcase the complete suite of your benefits, and capture your corporate value.

Remington Development Corporation print package Remington Development Corporation Corporate Profile Remington Development Corporation Quarry Park print package

GrainsConnect Canada

An Australian publicly traded agricultural corporation links its global capabilities to a Canadian audience.

GrainsConnect Logo sketches GrainsConnect Logo sketches

The Gates

An exceptional illustration not only defines the project’s signature identity but also the lifestyle within it.

The Gates Illustration The Gates logo sketches

Gatestone

Recruitment

A personal touch can make the difference in employee recruitment and retention. And print is an effective marketing tactic to make those touches.

Corporate Suite

Many companies require a suite of logos and wordmarks to represent the myriad components of their business. Remington Development is a case in point with identities that capture B2B industrial offerings, as well as consumer oriented products.

Mark's

Underwear. Photography, design and brand applications for a range of underwear products.

Mawer

Fresnel and Vitruvi

Motion design explain both the industry problems and the company's solutions.

Canada Malting

Scavenger hunts and information pieces bring all stakeholders together on the same page. 

Advertising

Creative development, or advertising, is the distillation of multiple messages into a simple and compelling image. An ad is the grandfather of creative development but in today’s rapid fire world of communication opportunity, a great piece of creative can find a home on many avenues: as a traditional silk-screened poster, re-packaged for social media, or your website’s landing page. Regardless of context, Tandem’s creative development (ads) is and are produced with an eye to your brand, your unique advantages and your corporate reality. 

Radio

Click to play.

Agriculture

An approachable content strategy combined with geo-targeted ad campaigns put this brand precisely where it was needed.

MindFuel, formerly the Alberta Science Foundation

Creative for the Foundation’s Annual Report and other communication programs.

Mind Fuel annual report sketches and ideas Mind Fuel Annual Report finished product Mind Fuel Annual Report

Luxury Homes

Sustainable

Sustainable messaging to a corporate audience on the merits of recycling. Memorable and engaging. (We know, we’re good.)

Gulf Canada Square Advertising - Recycling Guld Canada Square Advertising Placement - Recycling

CWD Windows and Doors

Trade journal advertising, retail posters and consumer home renovation magazines and websites.

CWD Windows and Doors trade journal/magazine advertising

Champagne

Consumer magazine and newspaper advertising and direct mail.

Remington Champagne Ads - magazine, newspaper and direct mail pieces Remington Champagne Ads - magazine, newspaper and direct mail pieces

Certified Management Accountants (Alberta)

Consumer magazine and newspaper advertising.

Certified Management Accountants magazine and newspaper ads Certified Management Accountants magazine and newspaper ads

Assets

Sustainability is an important value of major corporations these days, and a playful recycling campaign can make the process memorable for users.

Oxford - Be aware. Recycle with Care by Tandem Marketing. Oxford - Be aware. Recycle with Care by Tandem Marketing.

Lafarge Canada

Trade journal advertising to amplify the company’s market position: Bringing Materials to Life.

Lafarge Canada advertising Lafarge Canada advertising

Recycling

Thought-provoking creative with inspirational copy. We dig deep on recycling campaigns so you don’t have to.

Artis Reit Recycle Smart Poster by Tandem Marketing

Environments

Branded environments, marketing environments, promotion? Essentially, the places where your brand is showcased, and the tangible ways of interacting with the brand. This could be a showroom, a sales or design centre, or a memorable promotion product. The stuff that goes into these environments is dependent on your brand and the opportunities around it. It could be point of sale, murals, or even interactive experiences for your customers and prospects. It also might touch on your staff and a set of protocols for them. Environments are all about bringing the brand to life in a physical way. See, now you know.

Accordions

Multiple perspectives effectively capture the corporation’s breadth and diversity.

Accordion plaque left view Accordion plaque front view Accordion plaque right view

Engraving

More than a century old, this engraving was created by the great and first Western artist and poet, C.M. Russell. Tandem enjoyed the enviable assignment of using engraving printing techniques to bring it back to life.

Plaque engraving

Wood

Three layers of solid ply walnut and ash, complete with dozens of precision laser cut holes, form an iconic bull, most visible from a distant.

Bull wood art installation Bull wood art installation

Morale

Enlivening discussions around internal priorities and behaviours at Parkland Fuel.

20 Years

A lot can happen in 20 years. To celebrate our 20th Anniversary, your friends at Tandem Marketing Design have curated a selection of micro beers from two of the industry’s best: Calgary’s Tool Shed Brewery and Arrowhead Brewery in Invermere, British Columbia. Inter-provincial bootlegging aside, our beer gallery offers smooth drinking ales that both the seasoned beer drinking snob and the wine club will enjoy.

Remington Development Corporation – Remington Crocker

A seasonal gifting program complete with cookbook, cookie cutters, cookie mix and more!

Remington Crocker logo - complete with chef's hat Remington Crocker box in all it's glory - showing all the treats inside Remington Crocker opened up to reveal cookbook, cookie cutters and cake mixes

Tandem Marketing Design - Gruesome Twosomes

Halloween masks for Tandem’s network, complete with costume tips.

Naheed Nenshi and Alison Redford masks Gruesome Twosomes book cover Inside the Gruesome Twosomes book

Tandem Marketing Design - Tandembaum

Tandem goes arts and crafts with a smart, LED lit, table top Christmas tree.

O' Tandembaum - The finished product, a table top Christmas tree lit up

Win A Trip

The Great Canadian Getaway, a corporate contest from QuadReal. 

TransCanada Pipelines – Light bulb

Company messaging and promotion product in one memorable package.

TransCanada Pipelines Lightbulb packaging

Brand Development

Brand development implies different things for different companies. For some, it’s an advertising strategy but for others, it’s a logo. In this curated collection of ‘brand development,’ Tandem suggests it’s a suite of tactics adept at the heavy lifting. Presentations, proposals and the broader arena of information design (a fancy way of saying complex data as visuals) are underrated and overlooked brand development tools. If there’s ever a place to make your company stand out and get noticed it’s the proposal. Make your presentations look like the winner your company actually is. Stop it with the schlocky bindery and gross cerlox coil. They do not inspire confidence. Get your brand development tools right. Refine the recipe and start delivering consistent and professional offerings.

PractiCar

Profile pieces that educate with striking imagery and design.

GrainsConnect Canada

Communicating the complexity of a grain terminal and emerging Western Canadian supply chain through technical illustrations and succinct copy points. We’re thinking your program could use some of this too!

Arcadius Capital Partners

The firm’s signature information packages provide a complete suite of data on past and current accomplishments.

Arcadius Capital Partners Information Design package Arcadius Capital Partners Information Design package

Remington Development Corporation

Mapping, plans and other presentations form a tangible and rationale case for prospects seeking solutions to office and facility challenges.

Barley 2 Beer

An innovative program to educate audiences on barley and its global importance in the beer making industry. This program is best enjoyed over an ice-cold hefeweizen.

Barley 2 Beer Program Design by Tandem Marketing Barley 2 Beer Program Design by Tandem Marketing Barley 2 Beer Program Design by Tandem Marketing

Oxford Properties

Way finding programs can be taken to the page (or PDF); below, a comprehensive summary of a property’s parking assets creates a convenient experience for tenants and guests. 

Maps for Oxford by Tandem

Bentall Kennedy

What better way to improve responsible recycling and property management than a complete system of related information. Not only is the final design solution focused on the task, but it also advances the company’s brand.

Bentall Kennedy Information Design for Recycling Program Bentall Kennedy Information Design for Recycling Program

MillarForan

Rather than an extensive and verbose case study, Tandem’s visual cues promote an easy read of statistical material.

The World Wide Web

You are thinking WordPress. Or Drupal. Or another technology that some blog said defined successful web programs. We have been in business for nearly 20 years and never should a piece of software or technology define your marketing program, electronic or other. What you really need is a compelling story. A set of messages or photographs or illustrations or sounds or maps or video that makes someone say, ‘that is interesting, I like their approach.’ This is done through memorable design and intelligent programming, through collaboration with clients, and through an understanding of technology and how it can benefit your business. A site from Tandem radiates from your brand and the opportunity to communicate with customers and prospects. Tandem’s sites; they just feel different.

Fresnel

Engaging software.

Vitruvi

A Mobile, Cloud Based, Fully Integrated, GIS Enabled, Production Accounting Platform.

78 Design Studio

Beautiful Design, Easily Discovered.

Enright Capital

Prudent investing, realistic expectations, successful outcomes.

GrainsConnect Canada

Connecting Growers to the World.

Arcadius Capital Partners

A Private Equity Firm.

Arcadius Capital Partners website - desktop Arcadius Capital Partners website - mobile and responsive

Remington

A suite of web programs for Remington Development Corporation.

Quarry Park

A thriving community in Southeast Calgary.

Ground3

Creatively curious landscape architects.

Ground 3 Website by Tandem Marketing Design Ground 3 Website by Tandem Marketing Design

Chandos

See Things Differently. 

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