Whether it’s a logo update, a set of wordmarks to communicate product hierarchy, or a moniker for a third party endorsement, Tandem provides leadership, craftsmanship and service to solve your identity challenges. We also believe that one of the best ways to convey that brand identity is through a beautiful piece of print marketing. What’s that you say? Print is dead? We beg to differ. In a world that’s oversaturated with online communication, a unique print piece stands out above the rest. Digital presses keep getting better. Direct mail is viable and targeted. And many audiences prefer the printed word. Tandem draws on its studio and design pedigree for brilliant brand programs that leverage a wide range of tools for successful outcomes – whether you live in a digital or a print world.
Your company’s identities should complement its values, culture and products like these ones for Fresnel Software. The company is named after Louis Fresnel - Louis invented a lens that exponentially improved the distance a lighthouse could project its light – and its signature product, Vitruvi, drew its name from Rome’s first architect, Marcus Vitruvius.
An Australian publicly traded agricultural corporation links its global capabilities to a Canadian audience.
Many companies require a suite of logos and wordmarks to represent the myriad components of their business. Remington Development is a case in point with identities that capture B2B industrial offerings, as well as consumer oriented products.
An exceptional illustration not only defines the project’s signature identity but also the lifestyle within it.
Custom production values highlight the luxury design of these boutique townhomes in Quarry Park.
Creative development, or advertising, is the distillation of multiple messages into a simple and compelling image. An ad is the grandfather of creative development but in today’s rapid fire world of communication opportunity, a great piece of creative can find a home on many avenues: as a traditional silk-screened poster, re-packaged for social media, or your website’s landing page. Regardless of context, Tandem’s creative development (ads) is and are produced with an eye to your brand, your unique advantages and your corporate reality.
Sustainable messaging to a corporate audience on the merits of recycling. Memorable and engaging. (We know, we’re good.)
Trade journal advertising, retail posters and consumer home renovation magazines and websites.
Branded environments, marketing environments, promotion? Essentially, the places where your brand is showcased, and the tangible ways of interacting with the brand. This could be a showroom, a sales or design centre, or a memorable promotion product. The stuff that goes into these environments is dependent on your brand and the opportunities around it. It could be point of sale, murals, or even interactive experiences for your customers and prospects. It also might touch on your staff and a set of protocols for them. Environments are all about bringing the brand to life in a physical way. See, now you know.
Multiple perspectives effectively capture the corporation’s breadth and diversity.
More than a century old, this engraving was created by the great and first Western artist and poet, C.M. Russell. Tandem enjoyed the enviable assignment of using engraving printing techniques to bring it back to life.
Three layers of solid ply walnut and ash, complete with dozens of precision laser cut holes, form an iconic bull, most visible from a distant.
Enlivening discussions around internal priorities and behaviours at Parkland Fuel.
Brand development implies different things for different companies. For some, it’s an advertising strategy but for others, it’s a logo. In this curated collection of ‘brand development,’ Tandem suggests it’s a suite of tactics adept at the heavy lifting. Presentations, proposals and the broader arena of information design (a fancy way of saying complex data as visuals) are underrated and overlooked brand development tools. If there’s ever a place to make your company stand out and get noticed it’s the proposal. Make your presentations look like the winner your company actually is. Stop it with the schlocky bindery and gross cerlox coil. They do not inspire confidence. Get your brand development tools right. Refine the recipe and start delivering consistent and professional offerings.
Profile pieces that educate with striking imagery and design.
Communicating the complexity of a grain terminal and emerging Western Canadian supply chain through technical illustrations and succinct copy points. We’re thinking your program could use some of this too!
Creative for the Foundation’s Annual Report and other communication programs.
The firm’s signature information packages provide a complete suite of data on past and current accomplishments.
Mapping, plans and other presentations form a tangible and rationale case for prospects seeking solutions to office and facility challenges.
An innovative program to educate audiences on barley and its global importance in the beer making industry. This program is best enjoyed over an ice-cold hefeweizen.
What better way to improve responsible recycling and property management than a complete system of related information. Not only is the final design solution focused on the task, but it also advances the company’s brand.
Rather than an extensive and verbose case study, Tandem’s visual cues promote an easy read of statistical material.
Appreciating clients. Recognizing employees. Or helping to motivate those important prospects. Promotional campaigns are important marketing levers that too often are dumped in the baskets of 'cheap' and 'default.' Tandem's promotional campaigns are custom developed for your audience. Messaging is memorable and on-brand. The outcome will reflect a company that is intelligent and prepared to go the extra mile.
If your company is stuck in the mediocrity of dried-fruit baskets, pens and reindeer email messages, it’s time for a review of your client recognition programs. Tandem’s Holiday 2017 programs are memorable, original and run the gamut from craft beer to custom wrapped soup cans. A new year is coming with fresh opportunities to impress your prospects and customers. Take advantage with Tandem.
A lot can happen in 20 years. To celebrate our 20th Anniversary, your friends at Tandem Marketing Design have curated a selection of micro beers from two of the industry’s best: Calgary’s Tool Shed Brewery and Arrowhead Brewery in Invermere, British Columbia. Inter-provincial bootlegging aside, our beer gallery offers smooth drinking ales that both the seasoned beer drinking snob and the wine club will enjoy.
A seasonal gifting program complete with cookbook, cookie cutters, cookie mix and more!
Halloween masks for Tandem’s network, complete with costume tips.
Tandem goes arts and crafts with a smart, LED lit, table top Christmas tree.
The Great Canadian Getaway, a corporate contest from QuadReal.
Company messaging and promotion product in one memorable package.
You are thinking WordPress. Or Drupal. Or another technology that some blog said defined successful web programs. We have been in business for nearly 20 years and never should a piece of software or technology define your marketing program, electronic or other. What you really need is a compelling story. A set of messages or photographs or illustrations or sounds or maps or video that makes someone say, ‘that is interesting, I like their approach.’ This is done through memorable design and intelligent programming, through collaboration with clients, and through an understanding of technology and how it can benefit your business. A site from Tandem radiates from your brand and the opportunity to communicate with customers and prospects. Tandem’s sites; they just feel different.
A Private Equity Firm.
Prudent investing, realistic expectations, successful outcomes.
A suite of web programs for Remington Development Corporation.
Connecting Growers to the World.
See Things Differently.
Creatively curious landscape architects.